Premium wardrobe staples for your cubs that are stylish, affordable and made to last
Child in a green shirt standing in a garden with flowers and plants.

No eco guilt. No premium price.

Ethical kidswear that actually lasts.
Child in a green shirt standing in a garden with flowers and plants.

Ethically made. Built to last.

Clothes that keep up with your kids.

Sustainability made practical

Thoughtfully made essentials that are better for the planet.

Made for real life

Play-proof, wash-proof staples designed for messy days and endless movement

Quality over quantity

Timeless pieces made to mix, match, and last longer.

Supporting parents

We’re here to make getting dressed easier so you can feel proud, aligned and at ease every day

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Everyday essentials

Sustainable styles made for real life.

✦ Easy, comfy, cute basics your little cubs can actually live in

✦ Thoughtfully made with ethical hands and honest materials

✦ Created by a mum who’s been there — better basics that do good without the fuss

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made for play
kid approved
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Woman sitting on a couch with three children, smiling and interacting.
Hi, I'm Nic

Mum to three babies and founder of Cubs Closet.

Cubs Closet started when I realised finding affordable, non-gendered kids’ clothes should not be this complicated. Ethical and sustainable, good quality kids wear should be something for everyone.

I wanted easy, values-aligned basics that worked for real life. So I stopped searching and started making them.